A hypothetical start up made by one of my peers Parker Root and an associate of his. Came up with the idea of building your own shampoo and beauty products with individual packets so you know exactly what you're putting in.
Parker came to me and asked for me create mock ups and refine the logo for the company and it's products. The goal was to have a clean refreshing looking design with unique features that would make it stand out from other hypothetical startups. I also worked on the brand however he gave strong guidelines and had a pinacol part in the branding/ design process.