A group of three people (including myself) had to collaborate and create a new marketing campaign for this brand.  The goal was to make "Roll on's cool again!" they mentioned that typically Ban was peoples first deodorant but ended up moving on to others because of the heavy competition. They wanted a marketing plan that would keep them going for years to come along with reenergize the brand. 

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Judgment Criteria

• Strength of idea (how engaging it was)

• Quality of Execution 

• Sustainability (would it bring in a steady stream of customers?)

• Branding message (did it fit with the brand and what it stands for?)

• X-Factor (did it make "Roll on's cool again"?

 

It was mentioned that they did not want it to be a rebranding challenge and that they wanted to do something that wouldn't be costly or have much over head. They specifically said not to change the shape of there deodorant and to not suggest new scents or things that would significantly change the already existent brand. ​

My role in this challenge was to create graphics, design research, swot analysis and working on reimaging what Ban deodorant could be. I was primarily working on the power point, mock ups and leading a supporting role in idea management. It was a good group I worked with and they have become good contacts and friends. It was an ideal team, We had Parker who was a marketing major, had an interest in the company then we had Lauren who was majoring in project management and had a background in marketing and myself who has had brand and user research background. 

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For challenges I would say the lack of in person meeting along with Covid was our biggest set back. However it did give time practice independent work and deadline management. The out come is that we got second place, the biggest critique was we didn't go into a enough detail on our project. However our idea was very well received.